Best sellers happen to unknown authors. Getting on the New York Times Best Seller list happens. Breakout books happen to new authors. But . . . Yes, of course, there’s a ‘but.’ Statistically speaking, about 80% or more of all books don’t succeed. Every new author needs to enter the publishing arena with open eyes….
Tag: author website
The Author Platform – It Should Have Been Started Yesterday
Did you ever hear the expression, “a stitch in time saves nine?” Whether you’re an author or freelance writer, that’s how you need to think of your writing platform. Get it started first, as the foundation of your business. It’s much more effective than trying to play catch-up. If you’re an author, your platform needs…
The Author Website – Keep it Simple and to the Point
As an instructor of online classes that teach how to create and build an author online presence, of all the lessons, the most popular one, and the one that sparks the most questions, is how to create an effective author website. While some marketers still lean toward the effectiveness of long copy, especially for sales…
Book Marketing – Do Not Be Taken to the Website Design Cleaners
5 Tips on Creating an Author Website as the First Step in Your Online Marketing Strategy There is an abundance of website design and hosting services on the internet. You can get services that handle both the design and the hosting, or services that provide one or the other. Whatever your needs, there is a…
Book Marketing – You’ve Gotta Have a Blog
The time and effort you put into writing your book paid off – you got a publishing contract. And, now you’re book will be out in a few months. Or, maybe you self-published your book . . . or are just about to. Whichever route you’ve taken, it’s time to get your visibility and platform…
Had a Children’s Book Ghostwritten? Now What?
With a steady stream of ghosting clients, I am often asked what comes after the manuscript is written and edited. Well, this depends on which publishing road you’ll be taking: self-publishing or traditional publishing. Since the majority of my clients go the self-pubbing route, I’ll start there. SELF-PUBLISHING BASIC PAGES AND COPY (in addition to…