8 Must-Know Tips to Get Your Book Visible for Free

Are you thinking about writing a children’s book? Or you may already have one published.

Well, unless you’ve written a book for ‘your eyes only’ or maybe your family’s, you’ll want to make your book visible. You’ll want as many people as possible to see what you’ve written.

This is especially true if you want to sell any of your books. You’ll want to actively generate visibility.

So, how do you do this?

Promotion, promotion, promotion…

Promoting your book is the only way to create visibility. And, as many have limited funds and can’t afford to hire a publicist or marketer, you need to look for affordable or free strategies.

In addition to the fundamental strategies for creating a marketing plan, which should include the book’s cover, how you’ll self-publish, and where your book will be sold, there are at least eight free book marketing strategies that are sure to help create visibility for you and your author platform.

These tips are just as important if you’re traditionally publishing.

Eight FREE Strategies to Help Create and Increase Your Visibility

Before your book is even published, create an author website.

I realize a number of new authors don’t want to be bothered with a website, especially if writing books isn’t something you intend to continue. But it does make a difference. It makes you look professional, and it’s the place you will lead potential buyers to.

Let people know what your book is about. Write about your writing, publishing, and book marketing process and experiences, and include tidbits from the book/s.

Preferably, you will want to post to your site regularly, even if it’s just once a month. You want it to be active for search engines and visitors.

For more on why you need an author website, you can read:

The Author Website: Do You Really Need One?

2. Create your own social media campaign.

This is where your website comes in handy. Post about your book and share it on your social media networks.

If you absolutely don’t want a website, at least post to your social media networks about your book.

Tip: If you use social media to promote your book, don’t forget to share other users’ content. Social media is about engaging others and making connections.

In addition to this, it’s a good idea to provide some useful information to users.

For example, my fantasy chapter book, “Walking Through Walls,” is based on an ancient Chinese tale. If I were to use social media to promote my book, I’d post about things related to the book – maybe about dragons or the ancient Chinese culture of the book’s period.

It’s about giving and engaging, not just promoting the book.

Numbers 3-8 are tips for after your book is published.

3. Go to your local library and give the librarian a copy. Ask if she will carry your book. You can also ask if you can give a workshop or presentation on writing and/or on getting a book published.

4. Contact your local newspapers and ask if they will do a feature on you. Local papers look for local news. Having an author in the neighborhood is news. When my book, Day’s End Lullaby, became available, my local paper ran an article on the book and me. It was great exposure.

5. Join groups and forums that focus on the area you write. Social networking is an excellent way to increase visibility. There are also many marketing groups you can join to increase your book marketing knowledge.

6. Post reviews of books you’ve read on sites such as Amazon and Goodreads.

This is another useful marketing tool that will increase your visibility and build your author platform.

7. Submit your book to reviewers. This is a great marketing tool. Having good reviews to post on your site and sites like Amazon is an important aspect to selling books, and selling books is what book marketing is all about.

People are influenced by the recommendations of others.

There are also sites like The New Book Review where you can post your reviews. Just read the guidelines.

Get your friends and family involved, too – ask them to read your book and post reviews on the sites mentioned above.

Be careful with Amazon, though. Sometimes they won’t allow the review if you’ve posted to a number of other ‘review’ sites. And, sometimes they may stop a review if the reviewer didn’t buy the book.

Ask the reviewer to include a brief note at the end of the review stating that she received a free book and that the review is completely impartial.

You might also keep up with Amazon’s guidelines.

8. Create a signature for your emails. This signature is another way to help your platform take root and create visibility for your book. Include your website’s URL, the name of your book/s, and maybe the sales page link.

You might also include your primary social media tag or URL to help build your network.

Use these tips and get started making your book visible today.

I’m a working children’s ghostwriter, rewriter, and coach. I can help turn your story into a book you’ll be proud to be the author of, one that’s publishable and marketable.

OTHER HELP I OFFER:

HOW TO WRITE A CHILDREN’S FICTION BOOK
A DIY book to help you write your own children’s book.

FICTION WRITING FOR CHILDREN eCOURSE
4-Weeks / 8 Sections Instructor Guided Self-Study Program

WRITERS ON THE MOVE SELF-PUBLISHING SERVICE
Self-publishing help for children’s authors
(Picture books and chapter books)

You can contact me at kcioffiventrice@gmail.com.