I’ve been reluctant to post my articles to LinkedIn.
Why?
Here’s a little background first.
For years, marketing was all about attracting visitors to your website. This is also considered ‘getting traffic,’ to your website. The primary reason for this strategy was to engage visitors on your site to motivate them to take a desired action.
That desired action might be to buy your book, become a client, sign up for your newsletter, or workshop… You get the idea.
The other reason was search engines. The more people who visit your website, the more the search engines favor your site. Traffic is a boost to your site’s credibility and value, and because of this the search engines may choose your content to use as search results. Think of it as a popularity contest.
Well, with AI, search engines have taken a turn and have changed significantly.
It’s now nearly impossible for the average marketer to get onto Google’s first page search results. Instead, Google provides the results of your search through its AI feature.
I input “How to write a children’s book” in Google’s search bar, and the results are below:
Notice that the AI provides the answer and offers an in-depth look by clicking a down arrow. It references the source of the information on the right (from high-ranking websites). But based on my own search usage, I rarely take the time to go to the referenced sites. Most people do the same.
As a result, many people have lost a lot of website traffic. This affects a business or book marketer’s bottom line.
BACK ON TRACK
Okay, that was longer than I anticipated. Back to using LinkedIn to post articles.
So, here is my reasoning for using LinkedIn for posting. In today’s AI world, the average marketer needs help. I’ve noticed a number of people I follow are using LinkedIn. Some are using Medium. So, the logical thing to do is to do the same.
SEVEN BENEFITS TO POSTING ARTICLES TO LINKEDIN.
- You don’t have to worry about your rights. Your content remains yours.
- You can repost reprints.
- LinkedIn has a huge audience. You get to widen your visibility by taking advantage of LinkedIn’s reach.
- You’ll be able to show your expertise and what you’re offering to a larger audience.
- I will help build your credibility.
- Reposting your articles will help keep you active and visible on LinkedIn.
- It will help bring visitors to your website.
REPRINTING GUIDELINES
To start, Google and other search engines don’t like duplicate content.
According to Semrush, “Duplicate content is when identical or highly similar content appears at more than one URL on the internet, affecting the rankings of one or more of the pages.”
Here are three ways to get around duplicate content.
- Repost the article in its entirety.
Wait a few months before posting the article on your website on LinkedIn, and link back to the original article. Linking back to the original article should be a standard practice for any site you reprint on.
Near or at the end of the LinkedIn article, put something like: This article was first published at [Title of article and URL]. If possible, hyperlink the title (make it clickable).
This is the easiest and quickest way to work it, but it is technically duplicate content. The delay in posting the reprint will give the search engines enough time to ‘index’ the content as originating from your website.
- Use excerpts.
Instead of posting your entire original article, post the beginning (maybe a third), and then link it to your original post.
You might use: ‘To read the rest of this article, go to [article title and URL].
The benefit of this strategy is saving time. You offer fresh and helpful content without the worries of duplicate content.
However, this strategy may be tricky. LinkedIn readers may expect to read the entire article on LinkedIn and be annoyed that they have to click a link to get the rest. It will be a personal thing. If the article is interesting or helpful, I wouldn’t mind going to the original website.
- Tweak or rewrite the original article.
Tweaking the article will take some time and effort. You will need to tweak the title and content. The idea is to make it appear to be fresh content. You can pass it through a duplicate content checker. I’ve used Copyscape.com in the past.
There are also tools such as https://originality.ai/blog/text-compare. I’ve never tried this tool.
The question with this strategy is how much tweaking will be enough? It may be easier and quicker to write a new, shorter article.
A safer option is to rewrite the article. I used to rewrite articles for a human resource company. However, you will still need to pass it through a duplicate content checker.
SUMMING IT UP
Republishing your articles on LinkedIn can increase your visibility, boost your credibility, and bring people (traffic) to your website.
But think about it carefully. Are you concerned about duplicate content? Are you concerned about investing more time and effort in rewriting your articles? You’ll need to decide which strategy will work the best for you.
Help Readers Find Your Book
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Amazon Book Categories – For Greater Visibility
I’m a working children’s ghostwriter, rewriter, and coach. I can help turn your story into a book you’ll be proud to be the author of, one that’s publishable and marketable.
OTHER HELP I OFFER:
HOW TO WRITE A CHILDREN’S FICTION BOOK
A DIY book to help you write your own children’s book.
FICTION WRITING FOR CHILDREN eCOURSE
4-Weeks / 8 Sections Guided Self-Study Program
You can contact me at kcioffiventrice@gmail.com.
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