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Sell Your Books Face-to-Face

Posted on by Karen Cioffi
Contributed by Linda Wilson

Pre-pandemic, I was gearing up to arrange a book signing, school visits, and gather materials to sell my books in a booth at local events. At the same time, I was working on creating a viable platform that would introduce the world to MOI.

All that changed, of course, but we indie authors are forever optimists. I’m glad I had to wait. Now, another year smarter, I’ve come up with a much better plan than I ever could have had a year ago, one that I think will be attractive enough to interest local librarians, teachers and parents, and online readers.

Find your Platform: Explore your Deepest Desire

If you need to create a plan and an author platform on how to present yourself as a tour-de-force author, here is an idea. Explore what you’ve done in the past, what you’re doing now, or a skill you’d like to develop; use it as your focus and expand on it.

My focus has turned out to be puppets—a project I pursued when my two daughters were very young, under five years old. My idea at the time stemmed from my elementary-teaching background. I wanted to enhance my children’s creativity. That, and being involved in my children’s lives, worked. My daughters, now in their 30s, are both very creative.

The reason this idea of focusing on puppets hadn’t occurred to me until now is because my first book project was a mystery/ghost series for 7-10-year-olds. Puppets never occurred to me as perhaps in the back of my mind I must have thought that children that age wouldn't be interested in puppets. Rather, I devised a way to present myself in the classroom and at libraries by doing a science experiment, which would illuminate part of the Secret in the Stars story. The ghost in the story appears to Abi Wunder in a cloud. I would create a cloud. I thought of other types of presentations I could come up with, such as a presentation about honey bees, which is a prominent subject in the story. However, I didn’t have much confidence that these ideas would be attractive enough for me to be invited into schools and libraries.

Enter the realization that the one project, the Abi Wunder mystery trilogy, needed more. More book projects. I looked through my files one day and found several stories suitable for possible picture books. Two of these stories have now turned into completed picture books, currently being illustrated, and planned to be published sometime this year.

Expanding into picture books turned out to be key. I have collected the puppet plays and materials I saved from those past puppet presentations, and am creating a plan to write puppet plays from my picture book stories, create the puppets and materials (without a stage, rather the plan is to keep the presentations simple), and make a short list of the first places I would present these puppet plays, with the hope that requests for more presentations would follow. Of course, the Abi Wunder series would become an integral part of these presentations, both in person and online.

Selling Books Face-to-Face, by RJ Mirabal

RJ Mirabal, an adult and children’s author, and member of our SCBWI chapter in New Mexico, gave a terrific presentation on the ins-and-outs of selling our books locally.

After publishing an adult fantasy trilogy, the Rio Grande Parallax Series, a finalist in the NM/AZ Book Awards, in the science fiction category, RJ burst onto the children’s literature scene with the award-winning first book in a series for children, Trixie Finds her People, a story based on his rescue dog. One of five finalists in The Next Generation Indie Book Awards, an international contest honoring independent and self-published books, Trixie Finds her People won first place in the Animal/Pets category; and the book was also a finalist in the New Mexico Press Women’s Writing awards, a regional contest. The next Trixie book will be coming out sometime this year.

RJ’s new children’s series, Dragon Train, is about a dragon who makes an unscheduled stop in a small village because this dragon towing a train is dying of exhaustion. A curious young farmer runs down to the tracks to help her, which sets the young man and dragon on an epic adventure to gain freedom and happiness.  

Open up for Business in your State 

To open for business in your state, there are certain things you need to do. Here are a few examples from RJ’s presentation:

    -Register your business with the state; you will have to pay gross receipts tax for your sales.
    -You may need to register in your town or city, which might require a business license. RJ registered in Albuquerque, NM. Cost: $35.
    -Register your business as a sole proprietorship; you don’t need to register as an LLC.
    -Report your income on personal tax forms.
    -Create a name for your business. RJ's is RJM Creative Arts.
    -Obtain a PO box, a good idea to use as your professional address.

Create your Display:

    -Purchase a portable table and tablecloth to match the mood of your books.
    -Decide how you want to display your books, author swag, a bowl of candy, etc.
    -Have a full-color poster (11 X 17 is an economical size that can be printed at Staples) made to use as a table display.
    -Have a banner made, a long sheet of plasticized paper, to match the banner on your website.
    -Have pictures from yours books, characters, book covers made to display.

RJ has graciously agreed to provide a PDF from his presentation for anyone interested. You can contact him at rjmcreativearts@gmail.com. Learn more about RJ’s children’s books: https://rjthestoryguy.com.

Linda Wilson writes stories for young children. Visit Linda at https://www.lindawilsonauthor.com. Sign up for Linda’s quarterly giveaways. Choose your prize! 
Find Linda’s books at https://www.amazon.com/author/lindawilsonchildrensauthor.
Need help with your story?
Whether you need help with ghostwriting, rewriting, or coaching, let me take a look at your children’s story. Just send me an email at: kcioffiventrice@gmail.com. Please put “Children’s Writing” in the Subject box. Or, give me a call at 347---834---6700.

Let’s get your idea off the launch pad or your outline into a publishable and marketable story today!

Or, if you'd rather give it a shot and do-it-yourself, check out my book, HOW TO WRITE A CHILDREN'S FICTION BOOK.  
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Karen Cioffi is a working children's ghostwriter, editor, and coach who would love to help you become author of your own children's book. Just send an email to kcioffiventrice@gmail.com

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