Visuals in Your Book Marketing

If you’re an author, you’ll need to market youself and your books.

The first thing you’ll need is an author website, and visuals should be a part of it.

You’ll need visuals for your header, webpages, and each blog post.

You’ll also need headers and banners for your social media networks, like Facebook, LinkedIn, TikTok, and Twitter.

So, why are visuals so important to your author platform?

It’s because people are visual creatures … and statistics back this up.

According to BrainRules.net, “Vision trumps all other senses.”

Did you know that studies have found that people will recall 65% of the visual content they see up to three days later?

Compare this to plain written text; people will only remember about 10% of what they read up to three days later.

More ‘wow’ visual statistics:

– Tweets with images boost retweets 150 percent
– Using a visual in your Facebook post could get 37% more engagement than simply using text alone.

According to Jeff Bullas.com, “Articles with images get 94% more total views.”

This is powerful information that makes it clear what to include in your marketing: visuals.

And while this article was written a couple of years ago, it’s even more relevant now. You need something to grab and engage the reader/buyer. It used to be that there were 7 marketing touchpoints. That meant a potential buyer needed to see what you’re offering seven times before taking action. Fast forward today, and touchpoints are 13 times.

While you can use stock images, the internet is saturated with them. You need to be sure the images you choose are royalty-free and that you’re allowed to use them. If they’re not, the consequences could be severe.

The solution is to create your own images with tools like Canva, LaughingBird, VistaCreate, and Adobe Spark.

With these tools, you can create images specific to your needs.

Here are a couple of examples:

Suppose you need one for an article you’ve written about secondary characters.

Suppose you’ve written an article on writing for children.

What if you have a blog post on a book’s back matter?

As you can see, these tools allow you to keep everything about your blog post topic focused.

Well, that’s about it. If you have any questions, just use the comment area!

Along with being a working children’s ghostwriter, rewriter/editor, I’m a former author online platform instructor with WOW! Women on Writing. I now offer the course myself. You can check it out:

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