Apr 29

Selling Books and By-Pass Marketing

Book marketingSelling books is a must for authors.

But even if you’re a freelance writer or have a home business, you should have at least one book you’re author of. Books are one of the most powerful authority building tools. And, they can be created with little or no money, though services like CreateSpace, Amazon, or IngramSpark.

Okay, I got a little sidetracked there – back to the author.

Since bookstores don’t have the same draw as they once did, to sell that book you need to think out of the box. You need to think about by-pass marketing.

I first learned of the term, by-pass marketing, through a teleseminar presented by Steve Harrison. The featured speaker was Jack Canfield. He explained that “only one out of seven people in the United States go into book stores to buy a book.” This was back in 2010. Imagine the percentage today.

In fact, today, book stores have jumped on the internet bandwagon – the majority of their sales come from online sources.

But, what does By-Pass Marketing mean?

By-pass marketing is selling in places you wouldn’t expect to see books for sale. This is a great book marketing tool for authors no matter what genre you write in.

Some By-pass Venues for Selling Books:

• Bakeries
• Nail salons
• Gas stations
• Beauty salons
• Barbers
• Fitness centers
• Spas
• Cleaners
• Tailors
• Doctor offices
• Chiropractic and Acupuncture offices
• Radiology offices
• Local restaurants

You get the idea. Sell anywhere you can. Think of establishments in your area where you have to wait for services or that get a lot of traffic. I just went to the dealership for my car to get an inspection. Imagine if you have a book on traveling or different means of transportation, or even on cars, it’d be a great fit.

Talk to management or the owner of an establishment and offer a percentage of sales or a set amount per book. This is a win-win situation for you and the business owner.

Since they have absolutely no investment of money, time, or effort, there is no risk. Yet, they have the opportunity to make money. This should be a no-brainer on their part. All you need to do is ask.

Remember: Nothing ventured, nothing gained.

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