Nov 07

Book Marketing: SEO Basics

SEO Basics for Authors

By Karen Cioffi

As an author, it’s important to understand book marketing.

To understand book marketing, it’s important to understand the basics of SEO.

SEO may seem confusing and even a bit scary to some. But it needn’t be.

Just dip your toe in and learn the basics. It’s kind of common sense once you understand it’s purpose.

This acronym stands for search engine optimization and its fundamental purpose is to get you visible and build your authority through organic strategies (marketing strategies that are free).

This in turn will help you build your readership and help you sell your books and/or services.

And, it’s important to understand that having your website and content optimized isn’t only for the search engines; it’s also for searchers (the people using keywords/phrases to search for what they want), and visitors to your site.

Before I delve into SEO, let me talk a bit about author websites, as it’s a crucial part of online marketing.

You Need One

Every author and writer should have their own website. If you weren’t sure about this before, you can be now.

You can’t rely on social media networks for your only online address. For instance, having a Facebook author page is a good idea, but it shouldn’t be the only place people can find you for a number of reasons.

These networks are continually changing the game. Your organic marketing reach (the other users in your social network who actually see your posts) is shrinking more and more. To get more visibility you need to pay to ‘boost’ your post.

The last I read, organic reach for the average Facebook Page is below 5 percent. Roughly, this means that 1 in 50 connections will see your posts.

I think in some instances it’s even much lower. I saw the stats of an article I recently posted to Facebook and it reached 3 users out of around 1000 followers. Yes, only 3.

And, if a social network doesn’t like what you’re posting, they can remove it.

To establish a solid book marketing foundation, you need a website.

But, I’m getting off track here.

What is SEO?

SEO is kind of like a popularity contest. Certain actions by people can give your website a vote of confidence (authority). A few of these actions are:

  • Liking you
  • Sharing your content (blog posts)
  • Clicking on your link that leads back to your website (this is considered an inbound link)
  • Staying on your site for more than several seconds
  • Linking back to your site from their website (this is considered a backlink)
  • Commenting

Google considers these actions votes.

If a lot of people are giving you votes, Google will make your website and content more visible to people searching for keywords that are relevant to your site and/or article.

An Example of SEO in Practice

This site’s basic keywords are: writing tips, writing for children, book marketing, self-publishing, publishing

If my site and the content on it are doing a good job motivating people to take action with votes of approval, Google will list my posts higher up on its search engine results page (SERP).

This in turn will bring even more people to your website, giving us more votes.

How it works:

I write a post on book marketing. I share that post on my social network accounts. People see the post and click on the link back to my website to read the post. The visitors find the post informative, so they share it and maybe comment.

Then, let’s suppose Amanda comes along and wants to learn about ‘book marketing’. She puts that keyword in Google’s search box.

Google scours its millions or billions of tidbits of information and sees that Writers on the Move has an article that has gotten votes and is relevant to Amanda’s search keyword. So, Google puts the link to that article on the first SERP so Amanda can see it.

Amanda sees the title of the article and the brief description I included. She thinks it will be helpful so clicks on it.

See where this is going?

The more visibility, the more people come to your website. This in turn boosts your authority and ranking along with your chances of ‘conversion’ (turning visitors into customers, clients, and/or subscribers to your newsletter).

This is SEO.

Sharing and Commenting

Because of this cycle of sharing and visitors, and sharing and more visitors, it’s essential to get people to share your blog posts. It’s considered another vote.

Google pays attention to everything.

So, if you’re reading this post and find it’s helpful, PLEASE Share it. And, if time allows, please comment.

This post was first published at: https://www.writersonthemove.com/2017/12/seo-for-authors-series-basics.html

NEED HELP WITH YOUR AUTHOR PLATFORM?

Karen Cioffi will show you how to build your author platform

Build Your Author/Writer Platform

Along with being a children’s author and ghostwriter, I’m an author online platform instructor with WOW! Women on Writing.

This e-class is 4-weeks, in-depth, and interactive. It covers all the tools you’ll need to build visibility and traffic, and boost sales.

CLICK THE LINK BELOW to check out all it includes!
http://wow-womenonwriting.com/classroom/KarenCioffi_WebsiteTrafficInboundMarketing.php

If you want to check out other classes I offer, check out:
https://thewritingworld.com/your-author-platform/

MORE ON WRITING FOR CHILDREN

Writing a Children’s Book Series – Different Types

Villain or Antagonist – Is There a Difference?

10 Top Book Marketing Strategies

Please Share!


Dec 18

Writers – 4 Powerful Steps to Breaking Bad Habits

How to break a bad habit.

Habits are pretty much who you are.

Are you a positive thinker? Are you ambitious? Do you work hard? Are you a compulsive cleaner? Do you procrastinate? Do you fear jumping in?

Some of the items above are traits, but they are also habits created – they reflect your actions and reactions. They are part of the things you do each and every day, consciously or subconsciously.

Have a habit you don’t like? Or, one that is getting in the way of your writing success?

Well, you’re in luck.

According to WebMD, you can break bad habits in three easy steps.

1. Analyze the habit you’d like (need) to break.

Maybe, you spend too much time on social media, even if it’s to work it. If you’re not getting the ROI on your efforts, you need to change things.

Maybe, you don’t get enough writing in.

That story that’s been on the back burner is still there. You keep saying you’re going to get to it, but you keep procrastinating.

Or, maybe you need to write two articles a week for your blog, but barely manage to write one. Not for a real lack of time, more because you’re not prioritizing your work.

Maybe, you’re not using video as much as you should in your content marketing, simply because it’s easier not to.

Figure out what it is – put it in front of you. This strategy may help you change things for the better.

2. Write it down.

Actually writing things down adds another element or layer to the consciousness of the habit.

Psychologist James Claiborn, PhD, and the co-author of The Habit Change Workbook, explains, “Write out a list of the pros and cons of this behavior and keep a record of when you do it. Measurement of anything tends to change it and makes people much more aware in the first place.” (1)

This is similar to number 1, in that it allows you to analyze the habit.

3. Put a temp in.

Once you realize the’ whens and whys’ of a habit you want to break, try substituting another action in its place.

Suppose you drink two cans of soda day. Substitute one of the cans for a cup of water or naturally flavored seltzer. Once that’s working well, substitute the other can of soda with something healthier.

Or, suppose you spend 2 hours a day on social media. Time yourself. Stop at one hour. Then jump into writing something, whether it’s your story or a blog post.

4. Realize it may take a bit of time to break a habit.

This tip isn’t from WebMD, but it’s powerful.

According to Mark Twain, “A habit cannot be tossed out the window; it must be coaxed down the stairs a step at a time.”

I love this quote. In one sentence, it lets you know that habits can be broken, but it won’t be overnight. You need to persevere.

All of us have some habits we know we should overcome. Try these three tips and see if you can’t break at least one of your bad habits.

Source:
(1) http://www.webmd.com/balance/features/3-easy-steps-to-breaking-bad-habits

MORE ON WRITING FOR CHILDREN

Traditional Publishing and the Author Platform – Be Realistic
Writing to Get Published – 5 Power Tips
The Writing Elements Mix – Is There a Right Balance?

LIKE THIS POST? PLEASE SHARE!