Nov 15

8 Must-Know Tips to Get Your Book Visible for Free

Are you thinking about writing a children’s book? Or, maybe you have one published already.

Well, unless you’ve written a book for ‘your eyes only’ or maybe your family’s, you’ll want to make your book visible. You’ll want as many people as possible to see what you’ve written.

This is especially true if you want to sell any of your books. You’ll want to actively generate visibility.

So, how do you do this?

Promotion, promotion, promotion…

Promoting your book is the only way to create visibility. And, as many have limited funds and can’t afford to pay a publicist or marketer, you need to look at strategies that are affordable or free.

In addition to the very basic strategies of creating a marketing plan which should include the book’s cover, how you’ll self-publish, and where your book will be sold, there are at least eight book marketing strategies that are free and sure to help create visibility for you and your author platform.

These tips are just as important if you’re traditionally publishing.

Eight FREE Strategies to Help Create and Increase Your Visibility

  1. Before your book is even published, create an author website.

I realize a number of new authors don’t want to be bothered with a website, especially if writing books isn’t something you intend to continue. But it does make a difference. It makes you look professional and it’s the place you will lead potential buyers to.

Let people know what your book is about. Maybe put tidbits from the book or books. Write about your writing, publishing, and book marketing process and experiences.

Preferably you will want to post to your site regularly even if it’s just once a month. You want it to be active for the search engines and for those who visit.

For more on why you need an author website you can read:

The Author Website – Do You Really Need One?

2. Create your own social media campaign.

This is where your website comes in handy. Post about your book and share your posts to your social media networks.

If you absolutely don’t want a website, at least post to your social media networks about your book.

Tip: If you use social media to promote your book, don’t forget to share other users’ content. Social media is about engaging others and making connections.

In addition to this, it’s a good idea to provide some useful information to users.

For example, my middle grade fantasy, Walking Through Walls, is based on an ancient Chinese tale. If I were to use social media just for promotion of my book, I’d post about things that relate to the book – maybe about dragons or the ancient Chinese culture of the time period of the book.

It’s about giving and engaging, not just promoting the book

Numbers 3-8 are tips for after your book is published.

3. Go to your local library and give the librarian a copy. Ask if she will carry your book. You can also ask if you can give a workshop or presentation on writing and/or on getting a book published.

4. Contact your local newspapers and ask if they will do a feature on you. Local papers look for local news. Having an author in the neighborhood is news. When my book, Day’s End Lullaby, became available, my local paper did an article on the book and on me. It was great exposure.

5. Join groups and forums that focus in the area you write. Social networking is a wonderful way to increase visibility. There are also many marketing groups you can join to increase your book marketing knowledge.

6. Post reviews of books you’ve read on sites such as Amazon, Goodreads, LibraryThing, and Shelfari.

This is another useful marketing tool that will increase your visibility and build your author platform.

7. Submit your book to reviewers. This is a great marketing tool. Having good reviews to post on your site, and sites such as Amazon, is an important aspect to selling books, and selling books is what book marketing is all about.

People are influenced by the recommendations of others.

There are also sites like The New Book Review to post your reviews to. Just read the guidelines.

Get your friends and family involved too – ask them to read your book and post reviews to the above sites.

Be careful with Amazon though. Sometimes they won’t allow the review if you’ve posted to a number of other ‘review’ sites. And, sometimes they may stop a review if the reviewer didn’t buy the book.

Ask the reviewer to include a simple note at the end of the review explaining that s/he received a free book and the review is completely impartial.

You might also keep up with Amazon’s guidelines.

8. Create a signature for your emails. This signature is another means of allowing your platform to take root and create visibility for your book. Include your website’s URL, the name of your book/s, and maybe the sales page link.

You might also include your primary social media tag or URL to help build your network.

Use these tips and get started making your book visible today.

Children's ghostwriter

Whether you need help with ghostwriting or rewriting, or coaching, let me take a look at your children’s story. Just send me an email at: kcioffiventrice@gmail.com. Please put “Children’s Writing” in the Subject box. Or, give me a call at 347—834—6700

Let’s get your idea off the launch pad or your outline into a publishable story today!

Or, if you’d rather give it a shot and do-it-yourself, check out my book, HOW TO WRITE A CHILDREN’S FICTION BOOK.

MORE ON WRITING FOR CHILDREN

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What is an Author Platform – How Do You Build It?

Small Home-Grown Book Publishers – Good or Bad?

Social media sharing



Nov 17

Every Author Needs to Know About Book Marketing

Book Promotion

Years ago, my focus was book marketing and content marketing, but I ended up gravitating more and more toward writing, specifically children’s writing.

Why the change?

The thing is, writing has a beginning, middle, and end; marketing and selling your book is never-ending. And, the information you need to write about changes a lot. I found I like the consistency of writing about writing.

While I decided not to focus on marketing, I do know book marketing is crucial to ever author. Because of that, I keep up with new trends and strategies.

When I read Neil Patel’s article on his content marketing formula, I knew I had to share it.

Before I dive in, let me explain these terms.

Book Marketing

This marketing strategy is ‘everything’ you do to bring visibility to your book and actually sell it.

While there are some authors who just want to have a book written and don’t really care about selling it, most authors want to sell their books.

This is especially true of authors who spend money to self-publish their books where costs can be from under $1000 to well over $1000.

A few of my clients have spent well over $10,000 for just ONE book.

Recouping the money invested in your book is a big deal to most.

And, it’s just as important if you’re traditionally published. Your publisher will definitely want you to help sell your book/s.

In fact, it you and another author both submitted great manuscripts to a publisher, a determining factor on who gets the contract could be who has a better book marketing platform.

So, here are a few elements to know about before and after your book is available for sale:

  1. Create a book worthy of publishing and learn about pricing it effectively
  2. Create and maintain an author website
  3. Write articles and post them on your website’s blog
  4. Be active on social media and share your blog posts and those of other users
  5. Get an email list going and maintain it
  6. Look into guest blogging and interviews
  7. While doing all this and more, start on your next book

Once your book is available for sale, you’ll also need to get book reviews and create an Amazon Author Page.

Content Marketing

This strategy is about writing and sharing content to your specific target audience.

According to Content Marketing Institute, “Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience — and, ultimately, to drive profitable customer action.”

To clarify a bit, it’s about bringing visibility to you and your product/s through content (things you write and share, usually online). It’s about building a brand (what you want people to think of when they see your name or logo).

The marketing world is driven on content.

Below are a few strategies of content marketing:

  1. Blogging
  2. Video
  3. Podcasts
  4. Infographics
  5. Sales pages on your website
  6. Books

There are many other elements that go into these marketing strategies, but this should give you a basic understanding of both these terms.

And more importantly, it’s important to understand that pretty much everything you do to sell your book is a form of content marketing.

Now on to content marketing expert Neil Patel’s tips:

#1 Optimize your headline.

Everything you write, whether a blog post or a description on social media, starts with a headline.

An example of this is the title of this article.

There are thousands and thousands of tidbits of information online, why would someone click on your bit of information?

The very first reason would be the headline. It’s what will initially grab the reader’s attention.

#2 Add three internal links.

Internal links is when you link from one page on your website to another.

It allows you to bring the reader at your website to other of your website pages and/or blog posts through clickable links.

You can check out this article to learn more about internal (inbound) links:

#3 Share your content on social media.

Once you put up a blog post, use sharing tools, like Shareaholic and WP Social Sharing Plugins, and share it to your social networks.

#4 Message everyone you link out to.

This tip pertains to external (outbound) links. Links from your website (usually from your blog post) to other websites.

Patel recommends that you contact the site you’re linking out to and let them know that you’ve linked to their site from your blog post or webpage.

Ask the site to stop by and share the article.

#5 Email blast your new blog posts.

Email your subscribers every time you post new content.

To learn the basics of email marketing, check out this article:
Email Marketing – 10 Top Reasons to BE Doing It

I know some of this may sound too complicated, but just knowing the basics will be of tremendous benefit to you.

So give your book every chance at finding readers and making sales.

For a more in depth look at marketing your books, check out:
Build Your Author-Writer Platform

The Author-Writer Platform
May 12

Visuals in Your Book Marketing

If you’re an author, you’ll need to market you and your books.

The first thing is you’ll need an author website and visuals should be a part of it.

You’ll need visuals for your header, your pages, and each of your blog posts.

You’ll also need headers / banners for your social media networks, like Facebook, Linkedin, and Twitter.

So, why are visuals so important to your author platform?

It’s because people are visual creatures … and statistics back this up.

According to BrainRules.net, “Vision trumps all other senses.”

Did you know that studies have found that people will recall 65% of the visual content they see up to three days later?

Compare this to plain written text that people will only remember about 10% of what they read up to three days later.

More ‘wow’ visual statistics:

– Tweets with images boosts retweets 150 percent
– If you use a visual in your Facebook post, it could get 37% more engagement than simply using text alone.

According to Jeff Bullas.com, “Articles with images get 94% more total views.”

This is powerful information that makes it obvious what to include in your marketing: Visuals.

While you can use stock images, the internet is saturated with them. And, you need to be sure the images you choose are royalty free and you’re allowed to use them.

The solution is to create your own images with tools like Canova, LaughingBird, Crello, and Adobe Spark.

With these tools you can create images specific to your needs.

Here are a couple of examples:

Suppose you need one for an article you’ve written about secondary characters.

Writing Fiction

Suppose you’ve written an article on writing for children.

Children's writing tips

What if you have a blog post on a book’s back matter?

What goes in the back of your children's book?

As your can see, these tools allow you to keep everything about your blog post topic focused.

Well, that’s about it. If you have any questions, just use the comment area!

Along with being a working children’s ghostwriter, I offer online classes through WOW! Women on Writing. You might check them out if you need help with building and author platform or blogging.

Build Your Author/Writer Platform in Just 4 Weeks
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Nov 05

Self-Publishing – 3 Perks and 4 Warnings

Self-publihsing tips

It seems the majority of people are self-publishing. With the limited traditional publishing opportunities, it only makes sense.

In addition to the difficulty in getting a traditional contract there are at least three perks to going Indie.

1. You are in complete control.
2. Getting your book published and available for sales will take a fraction of the time it will take a traditional publisher to get it out into the world.
3. You’ll make a lot more per book sale than through the traditional route.

All seems good, right?

Well, it can be. But, while self-publishing brings the brass ring within the reach of just about everyone, there are some things to watch out for.

Four things to watch out for when self-publishing:

1. You are in complete control.

While this is also a perk, it can be a pitfall. You don’t have the luxury of a publishing house editors, book designers, and illustrators. This means it’s all up to you.

Do you know what’s involved in producing a quality book?

If not, do your research.

You might want to start out with learning how to write if you’re not already a writer. Read books, take classes, do whatever you need to in order to write right. Keep in mind that this includes learning about revisions, editing, and proofing.

While self-publishing is gaining ground by leaps and bounds, there are still those books that are poorly written and published that weigh the arena down.

While writing a quality book is paramount, the book’s design and cover are also crucial.
Some questions to consider might be:

– Do you know what the front matter is?
– Are you qualified to create your own cover?
– What about the back cover design and copy?
– Do you know about interior layout design?
– Do you know how to properly format your book for publishing?
– Do you know how to upload your book to the service that will print it?
– Do you know you need to write a synopsis and description for your book?
– What about effective keywords and categories for your book?

There are more elements involved, but this will get you started.

If it seems overwhelming or is too time consuming get outside help. I recently hired someone on Fiverr to format and upload my book. I debated between publishing with CreateSpace and IngramSpark and ended up going with CreateSpace.

There are plenty of services and freelancers available to help you get your book published.

2. It’s most often not a slam-dunk.

I’ve had a couple of clients approach me saying they want a book that Disney will want to turn into a movie. I laugh to myself because so do I. After I find the humor in it, I tell those clients that there are no guarantees in books.

You must have realistic expectations when self-publishing. The market is flooded with books. It’s true that some books take off, but this is not the norm. Again, be realistic.

The best thing you can do is create a book you can be proud of and learn how to market it. The first part of book marketing is creating an author platform.

For more on this, read my article: What is an Author Platform?

3. You don’t have a hook.

With so many books available and more and more coming on the market each day, you need to find your hook. Simply writing a good book may not be enough. You need to let the reader know why they should buy your book. What makes your book different.

“Sensational writing, words that jump from a page, a heart stopping plot and real recipes from your grandmother in a village in Sardinia, where many people live to be 100, are all potentially unique aspects of a book, which will help you find readers.” (1)

If you don’t think your book has anything unique, take a closer look. Think of an accident witnessed by 10 people. Each one will have a different account of what happened. Even if only somewhat different, there will be differences.

Find the unique element in your book.

4. You’re not familiar with book marketing.

Even if you’re traditionally published, you MUST promote your books.

Book marketing begins with your author platform and the foundation of this platform is your author website.

Along with this, you’ll need to be on social media and you’ll need to create an email list.

While this may all seem like a lot of effort, if you want to make you and your books visible to potential buyers, if you want to sell books, it’s necessary.

If you need help with the first part of your book writing journey, writing the story, I’m a children’s ghostwriter and rewriter. Let me take your story for a spin. Contact me today at kcioffiventrice@gmail.com

Or, give me a call at 347—834—6700

Let’s get your book in publishable shape today!

Reference:
(1) 5 Horrible Mistakes Self-Published Authors Make

Articles on writing for children

Self-Publishing: 3 Tips to Help You Avoid the ‘I Want It Now Syndrome’

Writing with Clarity

Writing a Book – To Publish Traditionally or Self-Publish

Oct 29

What is an Author Platform and How Do You Build It?

Building Your Author Platform

Building a writing career can be a long, and at times, difficult road. And, many new authors think writing itself is the tough part, but that’s not really the case.

Writing a story that you intend to publish traditionally or self-publish has a beginning, a middle, and an end. You can create an outline as kind of a GPS to get you from point A to point B. There are steadfast rules and tricks to help you complete your writing journey.

There is an end to that particular writing journey.

With book marketing, that’s not the way it works.

Marketing your book is the roll-up-your-sleeves part of a writing career. It’s the ongoing job of creating and building your online presence, your author platform. And, the rules and tricks of the game are in constant motion, always changing.

While many of the rules may change, there is one constant in your author platform, and that’s visibility.

It should be noted that the definition of an author platform encompasses multiple genres and freelance writers, and even marketers who create and sell information products, so it may vary, depending on who is providing the definition.

But, in regard to your author platform, web editor for the Virginia Quarterly Review Jane Friedman notes that editors and agents are “looking for someone with visibility and authority who has proven reach to a target audience.”

So, the bare-bottom basics of an author platform are: visibility, authority, and proven reach.

Breaking Down the Three Basic Elements of an Author Platform

1. Visibility

This is the promotional aspect of marketing. It’s the element of becoming known in your particular niche and building on that presence.

With online marketing strategies and Google’s updates always on the move, the face of creating visibility has changed. Today, visibility is created through ongoing connections and relationships with your target market, your audience.

It’s also about creating engagement on your blog site and your social networks. This means Likes, Follows, Shares, Retweets, Favorites, and so on.

2. Authority

Authority is built through ongoing communication. As an author you need to provide valuable information to your readers. Providing this information on a regular basis establishes you as an authority in your niche.

Another newer factor in the mix is social proof. Numbers speak and boost your authority.

What’s meant by this is the number of social media followers you have and engagement, your website traffic along with visitor engagement.

3. Your Reach

Elements one and two of your author platform help take care of number three, your reach. By using effective marketing strategies to create an online presence, such as building a website and creating your authority through ongoing information/article marketing, your reach is automatically broadened.

Other strategies you can use to further broaden your reach include:

• Social media marketing
• Blogging regularly on your own site
• Guest blogging
• Joint ventures
• Presenting webinars
• Presenting workshops
• Offering ecourses

Today, your author platform is about what you can offer your audience. It’s about creating content that’s engaging and/or valuable enough for others to share. It’s not about what you’re selling.

Providing ongoing ‘wanted or needed’ information builds a relationship. In the marketing arena a general rule of thumb was to offer 80 percent free, valuable information and 20 percent promotion. Now, it’s recommended to offer 90 percent free, valuable information and 10 percent promotion.

It’s this ongoing author/reader relationship that will build your author platform and help sell your books, other products, and services.

Reference:
http://janefriedman.com/2012/03/13/author-platform-definition/

Be a children's writerBeing a writer, like being any kind of artist who creates something from nothing, is an amazing ability. It’s almost like magic. And, you are in control. You decide what to create. The only limit you have is the cap on your imagination.

Check out my 250+ page ebook (or paperback) that gives you all the basics of HOW TO WRITE A CHILDREN’S FICTION BOOK. It’s newly revised and includes information on finding a publisher or agent, and marketing your books.

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May 28

The Author Website – Do You Really Need One?

An author website is a mustThe idea of creating a website may seem overwhelming to many who are new to the writing arena. This may cause hesitation in regard to taking the website step.

But, don’t let fear or procrastination get in the way of your online presence. A website is a necessary online marketing tool that is at the foundation of your author platform.

Here are a couple of statistics to demonstrate the need for a website if you have any intention of building an author platform:

According to MarketWatch.com, there are 2.4 Million Google search queries made each minute. And, according to Quora.com, there are around 2 million blog posts published each day. This information is from mid-2016 statistics.

The internet is the place for people to search globally for what they want or need. Having a website allows you to be in on that action.

Your online home.

If you want to create visibility for you and your book, product, or service, a website is the initial spark that will ignite your internet presence. And, it will be the hub or central location where you will let people know who you are and what you have to offer.

To further cement the need for a website, it’s through your website that you will attract readers, get email subscribers, and sell what you’re offering.

An author website is your online home where people can come to visit and get to know you.

It’s a must.

There’s really no way around the fact that you need to create your author platform, and it should be before you are ready to submit your manuscript. This is according to Chuck Sambuchino, in his book “Create Your Writer Platform.”

The reason for this is that now having an author online presence and platform is a factor in whether a publishing house will say YES to your manuscript. And, the first step in creating that author platform is to setup a website.

It’s easy to see that a website is an absolute must. And, it’s not as difficult as you may think to create one. The first step is planning.

Plan Your Way to a Website

As with any project you undertake, the first course of action should be to plan out your course of action. This is usually considered a business plan or writing plan.

Your website is your online calling card or business card. It needs to be as professional as you can get it and it needs to have the necessary elements of an effective site.

So, if you’re not familiar with websites, one of the first steps in your course of action should be to learn about all the elements needed to create an effective website.

As an example, one of the first elements that you’ll need to work on is the domain name.

Choosing a domain name is serious business. It needs to be searchable, convey what the site is about, and relate to what you’re offering. It should be part of your platform, your brand. And, if at all possible, it should have your keyword in it.

Other elements of an effective website include: optimization, specific pages, posting fresh content regularly, an opt-in, and a lead magnet (freebie) to entice visitors to take action.

While a website is a necessity, it also needs to be effective. The saying, “if you build it they will come,” doesn’t cut it in the internet world. Your site needs to attract visitors, be engaging / informative, be reader friendly, and convert. It needs to be planned out and optimized.

Sources:
http://www.marketwatch.com/story/one-chart-shows-everything-that-happens-on-the-internet-in-just-one-minute-2016-04-26
https://www.quora.com/How-many-blog-posts-are-written-every-day

Writing for children tipsTraditional Book Publishing – Contract to Sales to Career
The Front Matter – Before the Story Text Begins
Balance in Fiction Writing – The Major Elements

NEED HELP CREATING AND BUILDING YOUR AUTHOR PLATFORM?

Build Your Author/Writer Platform
Basic Website Optimization, Blogging Smart, Email Marketing, and Social Media Marketing

This is a 4-week in-depth and interactive e-class through WOW! Women on Writing and covers all the tools you’ll need to build visibility and traffic, and boost sales.

CLICK THE LINK BELOW or the IMAGE to check out all it includes!
http://wow-womenonwriting.com/classroom/KarenCioffi_WebsiteTrafficInboundMarketing.php

Nov 06

Traditional Publishing and the Author Platform – Be Realistic

Traditional Publishing and Book Marketing

Best sellers happen to unknown authors. Getting on the New York

Times Best Seller list happens. Breakout books happen to new authors.

But . . .

Yes, of course, there’s a ‘but.’ Statistically speaking, about 80% or more of all books don’t succeed.

Every new author needs to enter the publishing arena with open eyes. She needs to be realistic as to what’s required of her and what her chances are.

So, how do you help increase your chances of getting your book to succeed? How do you create a successful writing career, even if you don’t have a breakout book?

3 of the Most Important Tips to Effective Author Platform Building and Book Marketing

Whether you landed a book contract or not (if you’re self-publishing these three tips are just as important, if not more so):

1. You absolutely need an author website. And, it needs to be optimized.

Optimization means having the right domain name, the right website title and subtitle, using keywords, optimizing your blog posts, creating the ‘right’ web pages, using optimized images, and so on.

Another key optimization trick is to keep your website simple: easy to read, easy to navigate, and uncluttered.

2. You need an understanding of how to market you book.

According to the February 2013 issue of The Writer, “The slam-dunk team” article explains, “Publishing houses want a business partner, someone who’s going to work hard from the get-go, tirelessly promoting, working connections, and never saying no to an opportunity.”

Do you know how to blog effectively? Do you know about creating a subscriber list and using email marketing for more sales? Do you know how to work social media marketing to increase website traffic, boost authority, and boost sales?

These marketing strategies are all part of an optimized author/writer platform – they’re considered inbound marketing. While it’s all must-know-stuff, it can be easy to do.

There are lots of online opportunities to learn these skills. One super-effective and super-reasonable tool is this 4-week e-class through WOW! Women on Writing:
Build Your Author Platform in 4 Weeks

3. Put your website and new found knowledge to work.

It’s true there is much involved in building your platform and book marketing, but once you get the hang of it, it will become second-nature. Think of it like a puzzle. You have to put the pieces together before you get the results you want.

Have an optimized author website; create an Amazon Author Page; get book reviews; blog your way to traffic; use email marketing to promote new releases; and use social media marketing to widen your marketing reach.

Give your publisher what she wants: A book marketing savvy author.

4. This is a bonus tip:

According to just about all expert book marketers, including Chuck Sambuchino and Jane Friedman, you need to have all your marketing strategies in place before you even start submitting to book publishers or literary agents.

So, if you’re writing a book or you’re in the submissions process, be sure to get your author platform and book marketing strategies in place.

Be able to tell a publisher or agent that, YES – you can help market your book.

NEED HELP WITH YOUR STORY?

Send me an email (kcioffiventrice@gmail.com) or give me a call at 347–834–6700.

Let’s discuss your project.

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Oct 30

The Author Platform – It Should Have Been Started Yesterday

Did you ever hear the expression, “a stitch in time saves nine?”

Whether you’re an author or freelance writer, that’s how you need to think of your writing platform. Get it started first, as the foundation of your business. It’s much more effective than trying to play catch-up.

If you’re an author, your platform needs to be in place before you hit the submissions road (if you’re going the traditional route). And, it certainly needs to be in place before you self-publish.

If you’re a freelance writer, you need to have an effective website and marketing strategies in place before you offer your services online.

To reinforce this thought, let me tell you about my father. He was in construction – he built homes. The first thing that gets done, after the blueprints are drawn, is digging for the foundation. Then the foundation is created. Then the house is built on top of the foundation.

It’s the same when building an online platform. Getting a website is the digging part; the added content and optimization of the website is the foundation of your platform.

Still not sure if the need for an online platform (and website) is essential?

Let’s go over what three heavy-hitters in the book writing world have to say:

1. Jane Friedman, Virginia Quarterly Review online and digital content instructor

In a video interview with Orna Ross of Alliance of Independent Authors, The Business of Money, Writing & Publishing, Friedman said, “having your own website is Step 0 in your book marketing efforts.” (1)

2. Chuck Sambuchino, Writer’s Digest Guide to Literary Agents

In his book, “Create Your Writer Platform,” Sambuchino emphasized, “If you don’t have a proven ability to promote your work and sell books, editors won’t even consider your idea, no matter how clever or timely it may be.”

3. Guy Kawasaki, author of a number of marketing books, including APE (Author, Publisher, Entrepreneur: How to Publish a Book)

In an article at PBS.org, Kawasaki explained, “The bottom line is that authors need to think of their book as a business — one that generates revenues and costs. It’s also one that the world doesn’t owe you success and sales. If you embrace the perspective of an entrepreneur with a new product, you’ll be on the right track to success as a writer.” (2)

There you have it. Three heavy-hitters in the writing and book marketing arena all contend that authors must have an online platform.

If you haven’t started your writing platform yet, get started today. If you have one in place, make sure it’s optimized.

References:

(1) http://www.karencioffiwritingandmarketing.com/2013/12/jane-friedman-talks-book-marketing-with.html
(2) http://www.pbs.org/mediashift/2013/09/guy-kawasakis-6-entrepreneurial-tips-for-authors/

NEED HELP GETTING YOUR AUTHOR PLATFORM STARTED?

Build Your Author Platform in Just 4 Weeks
Instructed by Karen Cioffi through WOW! Women on Writing

Or, maybe you need to take it up a notch. Check it out here:

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Aug 14

The Author Website – Keep it Simple and to the Point

An author website is a must

As an instructor of online classes that teach how to create and build an author online presence, of all the lessons, the most popular one, and the one that sparks the most questions, is how to create an effective author website.

While some marketers still lean toward the effectiveness of long copy, especially for sales pages, some heavy hitters like Mike Volpe of Hubspot.com say, simple works best.

And, as time passes, this ‘simple’ strategy is gaining more and more ground.

Why is this so?

The answer is time.

Have you landed on pages, especially sales pages that go on, and on, and on? I have and it actually kind of annoys me. If it’s a product I’m interested in I’ll scroll down, skimming, looking for highlights and the price in particular.

Have you scrolled down these pages and not been able to find the price?

As crazy as it sounds, there are landing pages out there that you have to click on the BUY button to find out how much the product you’re interested in costs. This takes additional time. And, it makes the potential customers feel like she has to jump through hoops to get the product.

You and everyone else are strapped for time today. We live in a faster and faster and faster world, a world that never sleeps. This causes us to work more and more and at a faster and faster pace.

According to the latest statistics, you have around FIVE seconds to grab a visitor, to convince or motivate him to pause long enough to move past the title and read your first and, hopefully, your second paragraph.

Time matters. Give the reader what she wants up front. And, what does she want?

The visitor to your site wants to know who you are and what you have to offer. Again, give the reader what she wants.

Keep your site simple, easy to read, and with a clear and simple call- to-action.

And, if you have a product or service for sale, make the cost visible. Don’t make your landing page a Hide and Seek game. The visitor won’t appreciate it.

Okay, now that that you have the reasons for keeping your site simple and your call-to-action simple, here is one reason marketers may use the Hide and Seek strategy.

There is a marketing philosophy that uses a succession of Yeses to trigger the mind of the potential client or customer. It’s to motivate him, to say YES to the offer. According to pro marketer Clay Collins, this is considered ‘micro commitments’ or the YES ladder. Each time the visitor responds to the request, the conversion possibility increases.

While this might be a useful strategy for high-end products, for lower-end products, like your books or products under $50, this strategy could back-fire, especially with time factored in the equation. It’s not a good thing to make visitors jump through hoops to get the information they need.

So, bottom-line, keep your author website simple and to the point.

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