Everyone writing a book should realize that once it’s done, you will need to get it published, distributed, and visible. If you’re traditionally publishing, you don’t have to worry about the publishing and distribution. But, no matter what publishing path you take, you’ll need to learn about book marketing. This article deals with being discoverable…
Category: book marketing
Your Author Platform – Is it Ever Too Soon to Start?
Newbies to the writing arena have many questions about creating an author platform. And, the most puzzling one is whether they need a website before they have a book published or in contract. In fact, I’ve recently been questioned twice about whether a newbie with NO book on the publishing horizon should bother to start…
What is an Author Platform and How Do You Build It?
Building a writing career can be a long, and at times, difficult road. And, many new authors think writing itself is the tough part, but that’s not really the case. Writing a story that you intend to publish traditionally or self-publish has a beginning, a middle, and an end. You can create an outline as…
The Author Website – 5 Top Tips to Optimization
At this point in time, with the internet an integral part of book marketing, EVERYONE knows that if you’re writing a book or have a book already done, you must have an author website. (If you fall into this category and don’t have a site up yet, get it started today.) So what are the…
Amazon Author Central Page and Book Page – Make the Most of Them
Yep. As an author, you need to promote your books. If you don’t, you won’t sell any. It’s all about creating visibility . . . after you’ve created a quality book. A great place to generate visibility and SELL your books is Amazon. And, it’s probably one of the most underutilized pieces of online real…
The Author Website – Do You Really Need One?
The idea of creating a website may seem overwhelming to many who are new to the writing arena. This may cause hesitation in regard to taking the website step. But, don’t let fear or procrastination get in the way of your online presence. A website is a necessary online marketing tool that is at the…
6 Book Marketing Tips Sure to Boost Your Author Online Platform
So, you’re an author. That’s great. But, just writing books isn’t enough – you’ve got to promote you and your books. The first step to doing this is to have yearly, monthly, and weekly book marketing goals. With goals, you know where you’re heading and can work toward that end..Marketing goals can be considered a…
Do Book Back-Covers Really Matter?
Being an author is no longer just about writing. Now, you have to become savvy about marketing your book. An important element of book marketing is the back cover. And, making it powerful does really matter. In fact, aside from the front cover, the back cover is what will motivate the reader to buy your…
Book Marketing and Landing Pages – 4 Questions to be Answered Quickly
The internet is teeming with information on everything you can possibly think of. This includes information on your business platform. But, with all this information available, there are still many who aren’t aware of the basics, the dos and don’ts of an online platform. I recently came across a website on ‘article submissions.’ Finding it…
Book Marketing – The Foundation
Every author has thought it, said it, and heard it: promotion is the roll-up-your-sleeves and dig-in part of writing. It’s the much more difficult and time consuming aspect of writing that every author needs to become involved with . . . if she wants to sell her books. To actually sell a book, you need…