May 28

The Author Website – Do You Really Need One?

An author website is a mustThe idea of creating a website may seem overwhelming to many who are new to the writing arena. This may cause hesitation in regard to taking the website step.

But, don’t let fear or procrastination get in the way of your online presence. A website is a necessary online marketing tool that is at the foundation of your author platform.

Here are a couple of statistics to demonstrate the need for a website if you have any intention of building an author platform:

According to MarketWatch.com, there are 2.4 Million Google search queries made each minute. And, according to Quora.com, there are around 2 million blog posts published each day. This information is from mid-2016 statistics.

The internet is the place for people to search globally for what they want or need. Having a website allows you to be in on that action.

Your online home.

If you want to create visibility for you and your book, product, or service, a website is the initial spark that will ignite your internet presence. And, it will be the hub or central location where you will let people know who you are and what you have to offer.

To further cement the need for a website, it’s through your website that you will attract readers, get email subscribers, and sell what you’re offering.

An author website is your online home where people can come to visit and get to know you.

It’s a must.

There’s really no way around the fact that you need to create your author platform, and it should be before you are ready to submit your manuscript. This is according to Chuck Sambuchino, in his book “Create Your Writer Platform.”

The reason for this is that now having an author online presence and platform is a factor in whether a publishing house will say YES to your manuscript. And, the first step in creating that author platform is to setup a website.

It’s easy to see that a website is an absolute must. And, it’s not as difficult as you may think to create one. The first step is planning.

Plan Your Way to a Website

As with any project you undertake, the first course of action should be to plan out your course of action. This is usually considered a business plan or writing plan.

Your website is your online calling card or business card. It needs to be as professional as you can get it and it needs to have the necessary elements of an effective site.

So, if you’re not familiar with websites, one of the first steps in your course of action should be to learn about all the elements needed to create an effective website.

As an example, one of the first elements that you’ll need to work on is the domain name.

Choosing a domain name is serious business. It needs to be searchable, convey what the site is about, and relate to what you’re offering. It should be part of your platform, your brand. And, if at all possible, it should have your keyword in it.

Other elements of an effective website include: optimization, specific pages, posting fresh content regularly, an opt-in, and a lead magnet (freebie) to entice visitors to take action.

While a website is a necessity, it also needs to be effective. The saying, “if you build it they will come,” doesn’t cut it in the internet world. Your site needs to attract visitors, be engaging / informative, be reader friendly, and convert. It needs to be planned out and optimized.

Sources:
http://www.marketwatch.com/story/one-chart-shows-everything-that-happens-on-the-internet-in-just-one-minute-2016-04-26
https://www.quora.com/How-many-blog-posts-are-written-every-day

Writing for children tipsTraditional Book Publishing – Contract to Sales to Career
The Front Matter – Before the Story Text Begins
Balance in Fiction Writing – The Major Elements

NEED HELP GETTING YOUR AUTHOR WEBSITE UP AND RUNNING?

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Simple steps to creating your own website.

Dec 04

Book Marketing and Landing Pages – 4 Questions to be Answered Quickly

The author website and landing pagesThe internet is teeming with information on everything you can possibly think of. This includes information on your business platform. But, with all this information available, there are still many who aren’t aware of the basics, the dos and don’ts of an online platform.

I recently came across a website on ‘article submissions.’ Finding it on Twitter and being interested, I clicked on the link.

It brought me to a site with articles on unrelated topics. There wasn’t an About page, or any information on what the site was about. And, there wasn’t a Contact or Services page.

This marketer/business owner was leading people back to his site, apparently for the purpose of selling something, but the site was completely ineffective. It was one of the most puzzling sites I’ve ever seen.

So, the question to ask is: If someone lands on your website, by accident, through a search, or through a social link, is it effective? Is it ‘visitor optimized?’

To answer these questions, you first need to know the fundamentals of a business website. And, a business website could be an author’s site, a freelance writing site, a home business site, or a small business site. The basics are the same for all websites that are trying to sell something.

To guide you in the right direction to creating a ‘visitor optimized’ website, let’s go over the very basics.

Online marketing 101 is to create a website that works, a website that converts visitors into clients/customer or a subscriber.

This is the foundation of your online empire. And, an effective website needs to answer these four basic questions:

1. Who are you?
2. What are you offering?
3. Why is what you’re offering worthy of the visitor’s time, money, or email address?
4. Is the path to what you’re offering, the path to the YES, simple? (The YES is the potential customer’s positive action, whether it’s opting into your mailing list or buying what you’re offering, or other call-to-action)

Let’s go over each element:

1. Who You Are

Make sure your website has an About Me page. In addition, your landing page should make it clear who you are. Don’t let the visitor have to hunt you down – don’t let her have to search through your site, just to find some information on you.

Tip: Keep the About Me content conversational, like you’re talking to a friend.

2. What You Have to Offer

Your landing page needs to quickly convey what you have to offer. To do this, you can use an image with content or a video. Video is highly effective – it is proven to increase conversion.

Tip: Keep the ‘key’ information above the fold. This means it must be visible upon landing on the page. The visitor shouldn’t have to scroll down the page to find it.

3. Why What You’re Offering is Worthy of the Visitor’s Time/Money/Email

Let the visitor know the value of what you have to offer. And, if possible, make it seem exclusive. Figure out a way to make the visitor think he can’t get what you’re offering anywhere else.

Tip: The visitor must perceive the value of your offer as higher than its cost.

4. Is the Path to What You’re Offering (the Path to the YES) Simple?

Marketers use the acronym KISS (Keep it Simple Silly) to emphasis the importance of simplicity. Your website should be easy to navigate, focused and clear, have a simple design, and it should have an easy path to saying YES.

Tip: To keep it simple, have only one or two steps to opt-in or to take some other call-to-action.

To further cement the ‘tell it all and tell it quickly’ website strategy, MarketingExperiments.com explains that you have only seven seconds to do what’s needed. That’s the length of time you have to grab the visitor, let him know who you are and what you have to offer.

Ready, set, go!

MORE ON WRITING FOR CHILDREN

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Storytelling – Don’t Let the Reader Become Disengaged

WANT TO MAKE YOUR AUTHOR / WRITER WEBSITE OPTIMIZED? OR, DO YOU NEED TO CREATE A WEBSITE?

You’ve got to check out:

Create Your WordPress Website Today
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This 5-day e-class through WOW! Women on Writing will show you, step-by-step, how to create your own WordPress Website. There’s video instruction, one-on-one with the instructor, and lots and lots of information and guidance. Create it in ONE day or take the FIVE days!

Simple steps to creating your own website.

Nov 06

Traditional Publishing and the Author Platform – Be Realistic

Traditional Publishing and Book MarketingBest sellers happen to unknown authors. Getting on the New York Times Best Seller list happens. Breakout books happen to new authors.

But . . .

Yes, of course, there’s a ‘but.’ Statistically speaking, about 80% or more of all books don’t succeed.

Every new author needs to enter the publishing arena with open eyes. She needs to be realistic as to what’s required of her and what her chances are.

So, how do you help increase your chances of getting your book to succeed? How do you create a successful writing career, even if you don’t have a breakout book?

3 of the Most Important Tips to Effective Author Platform Building and Book Marketing

Whether you landed a book contract or not (if you’re self-publishing these three tips are just as important, if not more so):

1. You absolutely need an author website. And, it needs to be optimized.

Optimization means having the right domain name, the right website title and subtitle, using keywords, optimizing your blog posts, creating the ‘right’ web pages, using optimized images, and so on.

Another key optimization trick is to keep your website simple: easy to read, easy to navigate, and uncluttered.

If you want to learn how to create an optimized website, or if you already have one but need to optimize it, you should check out this e-class through WOW! Women on Writing:

Create Your WordPress Website Today
No code, no technical stuff, no fuss

You can get your website up and running in one day or take five days. It’s got one-on-one with the instructor and video training.

2. You need an understanding of how to market you book.

According to the February 2013 issue of The Writer, “The slam-dunk team” article explains, “Publishing houses want a business partner, someone who’s going to work hard from the get-go, tirelessly promoting, working connections, and never saying no to an opportunity.”

Do you know how to blog effectively? Do you know about creating a subscriber list and using email marketing for more sales? Do you know how to work social media marketing to increase website traffic, boost authority, and boost sales?

These marketing strategies are all part of an optimized author/writer platform – they’re considered inbound marketing. While it’s all must-know-stuff, it can be easy to do.

There are lots of online opportunities to learn these skills. One super-effective and super-reasonable tool is this 4-week e-class through WOW! Women on Writing:
Give Your Author/Writer Business a Boost with Inbound Marketing

3. Put your website and new found knowledge to work.

It’s true there is much involved in building your platform and book marketing, but once you get the hang of it, it will become second-nature. Think of it like a puzzle. You have to put the pieces together before you get the results you want.

Have an optimized author website; create an Amazon Author Page; get book reviews; blog your way to traffic; use email marketing to promote new releases; and use social media marketing to widen your marketing reach.

Give your publisher what she wants: A book marketing savvy author.

4. This is a bonus tip:

According to just about all expert book marketers, including Chuck Sambuchino and Jane Friedman, you need to have all your marketing strategies in place before you even start submitting to book publishers or literary agents.

So, if you’re writing a book or you’re in the submissions process, be sure to get your author platform and book marketing strategies in place.

Be able to tell a publisher or agent that, YES – you can help market your book.

MORE ON WRITING FOR CHILDREN

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The Outline Method of Writing (Are You an Outliner?)
The Book Summary – Five Must-Know Components

Oct 30

The Author Platform – It Should Have Been Started Yesterday

Book Marketing TipsDid you ever hear the expression, “a stitch in time saves nine?”

Whether you’re an author or freelance writer, that’s how you need to think of your writing platform. Get it started first, as the foundation of your business. It’s much more effective than trying to play catch-up.

If you’re an author, your platform needs to be in place before you hit the submissions road (if you’re going the traditional route). And, it certainly needs to be in place before you self-publish.

If you’re a freelance writer, you need to have an effective website and marketing strategies in place before you offer your services online.

To reinforce this thought, let me tell you about my father. He was in construction – he built homes. The first thing that gets done, after the blueprints are drawn, is digging for the foundation. Then the foundation is created. Then the house is built on top of the foundation.

It’s the same when building an online platform. Getting a website is the digging part; the added content and optimization of the website is the foundation of your platform.

Still not sure if the need for an online platform (and website) is essential?

Let’s go over what three heavy-hitters in the book writing world have to say:

1. Jane Friedman, Virginia Quarterly Review online and digital content instructor

In a video interview with Orna Ross of Alliance of Independent Authors, The Business of Money, Writing & Publishing, Friedman said, “having your own website is Step 0 in your book marketing efforts.” (1)

2. Chuck Sambuchino, Writer’s Digest Guide to Literary Agents

In his book, “Create Your Writer Platform,” Sambuchino emphasized, “If you don’t have a proven ability to promote your work and sell books, editors won’t even consider your idea, no matter how clever or timely it may be.”

3. Guy Kawasaki, author of a number of marketing books, including APE (Author, Publisher, Entrepreneur: How to Publish a Book)

In an article at PBS.org, Kawasaki explained, “The bottom line is that authors need to think of their book as a business — one that generates revenues and costs. It’s also one that the world doesn’t owe you success and sales. If you embrace the perspective of an entrepreneur with a new product, you’ll be on the right track to success as a writer.” (2)

There you have it. Three heavy-hitters in the writing and book marketing arena all contend that authors must have an online platform.

If you haven’t started your writing platform yet, get started today. If you have one in place, make sure it’s optimized.

References:

(1) http://www.karencioffiwritingandmarketing.com/2013/12/jane-friedman-talks-book-marketing-with.html
(2) http://www.pbs.org/mediashift/2013/09/guy-kawasakis-6-entrepreneurial-tips-for-authors/

MORE ON WRITING FOR CHILDREN

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Aug 14

The Author Website – Keep it Simple and to the Point

Creating an author websiteAs an instructor of online classes that teach how to create and build an author online presence, of all the lessons, the most popular one, and the one that sparks the most questions, is how to create an effective author website.

While some marketers still lean toward the effectiveness of long copy, especially for sales pages, some heavy hitters like Mike Volpe of Hubspot.com say, simple works best. And, as time passes, this ‘simple’ strategy is gaining more and more ground.

Why is this so?

The answer is time.

Have you landed on pages, especially sales pages that go on, and on, and on? I have and it’s actually kind of annoys me. If it’s a product I’m interested in I’ll scroll down, skimming, looking for highlights and the price in particular.

Have you scrolled down these pages and not been able to find the price?

As crazy as it sounds, there are landing pages out there that you have to click on the BUY button to find out how much the product you’re interested in costs. This takes additional time. And, it makes the potential customers feel like she has to jump through hoops to get the product.

You and everyone else are strapped for time today. We live in a faster and faster and faster world, a world that never sleeps. This causes us to work more and more and at a faster and faster pace.

According to the latest statistics, you have around FIVE seconds to grab a visitor, to convince or motivate him to pause long enough to move past the title and read your first and, hopefully, your second paragraph.

Time matters. Give the reader what she wants up front. And, what does she want?

The visitor to your site wants to know who you are and what you have to offer. Again, give the reader what she wants.

Keep your site simple, easy to read, and with a clear and simple call- to-action. And, if you have a product or service for sale, make the cost visible. Don’t make your landing page a Hide and Seek game. The visitor won’t appreciate it.

Okay, now that that you have the reasons for keeping your site simple and your call-to-action simple, here is one reason marketers may use the Hide and Seek strategy.

There is a marketing philosophy that uses a succession of Yeses to trigger the mind of the potential client or customer. It’s to motivate him, to say YES to the offer. According to pro marketer Clay Collins, this is considered ‘micro commitments’ or the YES ladder. Each time the visitor responds to the request, the conversion possibility increases.

While this might be a useful strategy for high-end products, for lower-end products, like your books or products under $50, this strategy could back-fire, especially with time factored in the equation. It’s not a good thing to make visitors jump through hoops to get the information they need.

So, bottom-line, keep your author website simple and to the point.

MORE ON WRITING FOR CHILDREN

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Ingredients for a Perfect Picture Book
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Need Help With Your Story

Let me take a look at it. I’m a working children’s ghostwriter, rewriter, and editor. I can turn you story into a publishable and saleable book.

Shoot me an email at: kcioffiventrice@gmail.com (please put Children’s Writing Help in the Subject line). Or, you can give me a call at 834—347—6700

Aug 07

Book Marketing – Do Not Be Taken to the Website Design Cleaners

Create your own author WordPress website.5 Tips on Creating an Author Website as the First Step in Your Online Marketing Strategy

There is an abundance of website design and hosting services on the internet. You can get services that handle both the design and the hosting, or services that provide one or the other. Whatever your needs, there is a service out there for you.

But . . . consumer beware.

Some design/ hosting website services prey on unsuspecting and naïve authors or individuals and charge to not only create a site, but they keep control of managing the site. The customer is only allowed to add or edit content on the site.

This means the author can’t add links, change images, or tweak the site for SEO optimization, such as page title optimization. I get upset when I hear of occurrences like this. There is no reason why a design and hosting service needs to control website functions and features to the point that an author or individual needs to pay the service to add or delete a simple link.

Authors need to be aware.

This just happened to a client of mine who hired a website design company for her author site. She didn’t realize the company is simply a middle-man for a design company subcontracted to actually do the work. And, there is also a subcontracted content writer to write the webpage copy.

Do you see the costs rising and rising?

If this isn’t bad enough, the process is like the Abbott and Costello’s “Who’s on first. What’s on second” routine. For even the simplest of changes to the site, it has to go through the middle-man to the subcontractor for anything to get done. And, it can take weeks!

This is just mind-boggling. What a waste of money and time.

What’s an author to do?

There is so much information online advising on the basic dos and don’ts of creating a website, but you do need to do a bit of research to find it. And, there are plenty of legitimate and reasonable services out there. If you’re confused or uncertain, ask around.

Here are 5 starting tips to create an author website:

1. Choose an effective domain name. Think about it carefully. You want a name that will be search engine effective, reflect what the site is about, and is able to grow with you (unless you are creating the site for a specific book, service, or product). You can also use the title and subtitle to elaborate on the domain name.

2. Decide if you have the skills, or want to learn them, to create a website of your own. It can be pretty simple. You can check out Create Your WordPress Website Today (no code, no technical stuff, no fuss). It’s an interactive 5-day eclass through WOW! Women on Writing with lots of hand-holding and video instruction.

3. If you decide you want to hire someone to create the website for you, look for someone:

– Who wants to establish themselves as a website creator
– Who does it in her spare time
– Who has a writing/marketing service and does it more as a courtesy to clients

You will pay much, much less. And, try to make arrangements that will include the designer teach you how to manage your own site. This will make updates, changes, and posting much easier, and cost free.

4. If you feel you can create your own, you can choose a free hosting site, such as WordPress, Weebly, or Blogger. On the flip side, if the thought of having to create a website feels daunting, go for Blogger.com; it’s very user friendly and good for beginners. And with its updates, it has a number of features much like other websites.

Hot Tip: If you’re serious about marketing you, your books, and/or your services, go for a paid-hosting site.

5. Keep in mind that down the road you may want to have a website that can be effectively optimized and that’s more SEO versatile, and one that you actually OWN.

For these reasons, you should have a paid WordPress site from the beginning. The prices range from around $4 to $12 per month – depending on how long you sign up for. And, they have occasional specials where you can sign up for as low as $3.95 per month for a 36 month plan.

I use Bluehost for my sites and love it. I’m also an affiliate for them. You can get your own website and hosting through them too!

These five tips are the starting point for your author website and will hopefully help you from being taken to the website design cleaners.

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Jun 12

Book Marketing – You’ve Gotta Have a Blog

An Author Website and BlogThe time and effort you put into writing your book paid off – you got a publishing contract. And, now you’re book will be out in a few months.

Or, maybe you self-published your book . . . or are just about to.

Whichever route you’ve taken, it’s time to get your visibility and platform in place. And, the very first book marketing step to take is to create a website or blog.

Sorry, there’s no way around this one – you must create a web presence. The first tool in your visibility toolbox is a website, and it should be created before your book is published. You can do this for free through sites such as WordPress.com or Blogger.com.

Website vs. blog.

Yes, there is a difference between the two. A blog is simply a weblog. You post information (blog posts) and they’re saved in chronological order. The blog posts are archived for future reading purposes.

A website on the other hand is much more dynamic. It’s designed to be a portal into your online business. It can have multiple webpages and it can include a blog (and it should).

So, depending on your purposes, you need to decide whether you want a blog or a website.

My suggestion is to go with a website that has a blog because you’ll need the blogging feature to provide quality content on a regular basis. This will be your information funnel to bring visitors back to your site.

If you find the thought of having to create a website daunting, go for Blogger.com or a hosting service like Weeby. They’re very user friendly and good for beginners. And they have a number of features much like a website.

Blog drawbacks.

There are some drawbacks to having just a blog – here are two of the biggies:

1. They may lack dynamic media files where you can upload PDFs. This allows you to upload your opt-in freebies for your subscriber list building. Or, to upload a PDF for sale as an ebook. So, if this is something you’ll be doing (and it should be), you will have to use a website.

If you think you need the user-friendly ease of Blogger, you can create a free website in addition just for the purpose of uploading PDFs and linking to them from your Blogger site.

2. If your site is ONLY a blog, you won’t be able to create a landing page; a sales page; a contact page; and about page; a book reviews page; you get the idea.

A blog is limiting.

Whichever it is.

Whichever you choose as your visibility site, be sure to carefully think about the domain name you use. Allow it to be easily searchable and relevant to the content you will be offering on the site.

It’s often a good idea to have a least one site with ‘your name’ as the title of a website. This site will be your hub and have information about you as the author: a Media Page, an About You Page, and a page that lists all your books.

Simple is a Better Strategy

Simple sites work best.

Marketing expert Mike Volpe of Hubspot.com points out that it’s more important to spend time, and money if necessary, on content rather than a flashy website design; simple works. In fact, simpler usually leads to a higher conversion rate. The conversion rate is the ratio of visitors who buy your book, product, or service.

Volpe also stresses that you should have control over your site. This means you should be able to manage it. You don’t want to run to a web designer for every little change you want to make to your site, or to do something as simple as adding content.

To reinforce this ‘simple is better strategy,’ Google says that milliseconds count in regard to your page load time. If your page is slow to load, you’ll get a poorer score with Google.

Tip: Should you decide you do need help to create a site, don’t hire an expensive web designer. Look for someone who wants to establish themselves as a website creator, or someone who does it in his spare time, you will pay much less. And, try to make arrangements that will include the designer teach you how to manage your own site. This will make updates, changes, and posting much easier, and less expensive.

Make Your Site Optimized for the Search Engines

No matter what site you use, you’ll need to take advantage of any and all of the optimization features it offers.

If you choose a WordPress site, go through the dashboard and sections carefully, and fill in how you want your site to work. There are also a number of plugins for WordPress that will help your site get noticed and indexed by the search engines.

If you’re not sure how to do this, it would probably be worth the investment to hire someone to do basic search engine optimization (SEO) for your site. Or, you can take a workshop or class.

It’s not uncommon for writers to need help with websites and SEO, it’s impossible to be proficient at everything. Thankfully, there are those who know the ins and outs of optimizing websites, if needed take advantage of them.

WOW! Women on Writing has a great e-class that covers all this stuff:

Create Your WordPress Website Today
No code, no technical stuff, no fuss

Simple steps to creating your own website.This 5-day e-class will show you, step-by-step, how to create your own WordPress Website.
There’s video instruction, one-on-one with the instructor, and lots and lots of information and guidance. Create it in ONE day or take the FIVE days!

(Oh, I’m the instructor!)

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Mar 27

Had a Children’s Book Ghostwritten? Now What?

What to do after you've had a children's book ghostwritten.With a steady stream of ghosting clients, I am often asked what comes after the manuscript is written and edited.

Well, this depends on which publishing road you’ll be taking: self-publishing or traditional publishing.

Since the majority of my clients go the self-pubbing route, I’ll start there.

SELF-PUBLISHING

BASIC PAGES AND COPY (in addition to the story).

1. You’ll need back cover copy. This is a brief synopsis of the story, usually 100-200 words. It needs to be ‘grabbing’ and ‘clear.’

2. It’s a good idea to have an About the Author or Author’s Note page at the end of the story. It’s definitely optional though.

3. A Copyright page – you can include acknowledgements on this page.

4. A Dedication / Acknowledgment page is a thought.

5. Some authors want a Preface page, but in most cases this isn’t necessary.

6. If you have words that may need to be defined for the young reader, you might include a Glossary right after the story. Most authors don’t bother with this.

7. Then there’s the Activity Page and Reading Comprehension Page. If you’re hoping to get your book into the classroom this is a must.

Unless you’re creating your own pages, these items will be an additional fee.

ILLUSTRATIONS

Interior:

If you have a children’s picture book you’ll need to get illustrations done. Depending on your budget, you’ll need to decide if you want 16 interior illustrations (one per spread) or 32 illustrations (one per page). A standard picture book is 32 pages.

Keep in mind that a full spread is considered two pages and you will be charged for two illustrations.

Note: A spread is the two pages you see when you have a book open. For example, pages 1 and 2 / pages 3 and 4 / and so on.

Pricing for illustrations vary. I recommend three illustrators to my clients: the cost is somewhere between  $40-$80 per interior illustration. There are others who charge $150 and up per interior illustration.

Exterior:

The book cover is a BIGGIE. The cover is one of the most influential elements to motivate someone to pick up your book. You want it done right. Covers are more money than interior spreads.

You might also want to go for a small back cover illustration. This isn’t really necessary though. You can simply have a colored back cover with your synopsis on it. Possibly include an image of yourself (the author).

On the flip side, you can probably get illustrations cheaper through various services / illustrators. Just be sure the one you choose is capable of creating quality illustrations.

Again, cover illustrations are more.

Here are a three places you can look for illustrators:
https://www.upwork.com
https://fiverr.com
http://  blueberryillustrations.com  /childrens-book-illustrations\
(Sorry I had to break up the last link, WP kept bringing up the clip for it.)

You can also do a Google search.

So, you can see that self-publishing a children’s picture book can get pretty expensive.

Hot Tip: Unless you’re a professional illustrator, or really, really, really good, don’t attempt to do your own illustrations.

Checking the Illustrations and Illustrations to text.

Unless you hire someone to oversee this process, you will need to make sure there are no errors in the illustrations.

For the first part, you need to carefully review each illustration, including the cover and back cover (if you have an image on the back cover).

It can be something as simple as part of a foot missing, or a picture described in the story conveyed wrong in the illustration. These, among many others, were mistakes I found for one of my clients who hired me to oversee this process for him.

It can even be consistency, maybe how the characters look throughout the story or even the background scenery. In one project, the illustrator had molding in some illustrations and none in others where is should have been.

You’ll have to have a keen eye for this stuff, but getting it right is the difference between a good quality product and a poor quality product.

For the illustrations to text review, it’s the same. You want to make sure the illustration fits the text per spread. Most illustrators get this right, but I’ve come across a few who do make mistakes.

This is your book. You want it to be the best it can be. This means getting all the details right.

TIME FRAME

Having the book ghostwritten and illustrated can take around 3 months, possibly longer.

The Story

Using myself as an example, I usually take one-four weeks to write a children’s picture book manuscript of 800 – 3000 words (depends on what my clients’ needs/ wants). I do mention in my freelance agreement that it can take up to six weeks.

It’s important to know that if you’re self-publishing your word count can be over 1000 words. If you’re going the traditional route it’s a good idea to stay around or under 800 words.

Another factor in the time it takes to write the story is the time it takes the client to respond to questions and approvals of content. If a client takes more than a couple of days to respond to emails, the time frame will be thrown off.

The Illustrations

Getting the interior and exterior illustrations done can take one-two months, sometimes more. It will depend on the illustrator you use and his/her workload.

GETTING THE BOOK PUBLISHED (ready for distribution / sale)

Depending on your budget, you can hire someone from a site like Fiverr.com to format and upload your book onto Kindle and/or other publishing venues.

Or, you can hire a service, like CreateSpace to do it for you. This route will cost more money, but you’ll have all your “Is” dotted and “Ts” crossed.

Self-Publishing a Chapter or Simple Middle Grade Book

If you have a chapter or simple middle grade book ghosted, you’ll only need illustrations for each chapter. And, they can be simple grey tone sketches.

While it’s not an absolute must to have illustrations for these books, it does help with engagement for the young reader.

THE TRADITIONAL ROAD

The traditional route will cost much less. All you’ll be paying for is the ghostwriter. You won’t need illustrations.

While it will cost less, it will certainly take a lot longer.

You’ll have to submit your manuscript to publishers and/or literary agents to hopefully get a contract. You’ll need a query letter for this. And, having a synopsis of the story is a good idea also.

When and if a contract happens, it takes an average of two years before your book is actually published. So, patience will be needed.

And, be prepared for the publisher’s editor to go over your story and possibly request changes. This is just part of the process. Be open to suggestions.

I recommend you get the most recent edition of “Children’s Writer’s and Illustrator’s Market” by Writer’s Digest Books. This book provides information on publishers and agents in the children’s writing arena. These are the people you’ll be submitting your manuscript to.

And, for more information on traditional publishing, you can read:

Children’s Writing and Publishing – The Traditional Path

THE AUTHOR WEBSITE

Before you publish your book, you absolutely need an author website. Publishers and agents will expect this. And, if you’re self-publishing it’s even more important.

According to Chuck Sambuchino of Writer’s Digest, in his book “Create Your Writer Platform,” an author’s platform (its visibility, connections, and reach) is a key factor when looking for a publisher or agent.

Take note that this is not after a book is published; it’s when the author is looking for a contract. Your platform begins with a website.

While I don’t promote my services, as they’re for my ghostwriting clients who need it, I do offer three options in regard to getting your author website up and running:

And, I have a brand new e-class through WOW! Women on Writing for those who want to DIY:

Create Your WordPress Website Today
No Code, No Technical Stuff, No Fuss

It’s a 5-day, step-by-step, interactive e-class with video and hand-holding. Check it out:
CLICK HERE.

Simple steps to creating your own website.

Summing it Up

This is a basic run-down of what to expect and what you’ll need to do to get your ghostwritten manuscript published.

MORE ON WRITING FOR CHILDREN

Make Your Children’s Writing Website Focused – 3 Must-Haves, 6 Tips
Editing a Children’s Book – 10 Tips Checklist for Authors
Submitting Your Manuscript – 8 Tips
4 Book Marketing Strategies Guaranteed to Keep Your Platform Moving Forward

Need Help With Your Story

Let me take a look at it. I’m a working children’s ghostwriter, rewriter, and editor. I can turn you story into a publishable and saleable book.

Shoot me an email at: kcioffiventrice@gmail.com (please put Children’s Writing Help in the Subject line). Or, you can give me a call at 834—347—6700