Oct 08

Traditional Publishing and Self-Publishing – The Differences

Tips on writing your storyIt seems the publishing waters are getting murkier and murkier.

I think the most significant difference between ‘real’ traditional publishers and services that are NOT ‘real’ traditional publishers (vanity presses, self-publishers, and others) is the cost. This is aside from ‘quality’ in many cases.

If you are submitting to a ‘real’ traditional publisher, you will NOT PAY A PENNY

What the ‘Real’ Traditional Publishing House Will Do

The publishing house, after they’ve read your manuscript, decided whether it’s marketable and given you a contract, will take your manuscript and request revisions if needed. It will then edit the manuscript and proof it.

You will pay nothing. The publishing house gets its income from the sales of your book. The publishing house wants to sell your book.

You will get a royalty from the sale of each book. And, unless you’re with a major book publisher, you won’t get an advance on royalties.

The royalties are usually somewhere around 10 percent. It may be higher for ebooks. And, you may get the royalty quarterly or less often.

So, while you don’t have to pay a penny, you likely won’t get rich from your books.

It should be noted, since this is a writing for children’s site, that this includes picture books. The publishing house will also cover the expense of having the interior and exterior illustrations created, along with the interior layout.

What Does Self-Publishing Services Do?

Self-publishing services will also do everything you need done to publish your book. BUT, you will pay for each service individually or in a package.

You’ll pay to have the book edited, proofed, formatted, layout, illustrations, and so on and so on and so on.

While you get most of the money from the sales of your books, there’s no guarantee that you’ll recoup the cost of self-publishing.

These services make their money from you, the author. They have NO vested interest in you selling a single book. Again, they’ve made their money.

Note: Picture book illustrations can be expensive and you’ll need at least 16 interior and a cover.

Usual Time Frame of ‘Real’ Publishing Houses

The other thing that’s distinctive about ‘real’ traditional publishers is it can take 16-24 months for your book to get published (available for sale) from the time you sign your contract.

And, keep in mind that it takes that long after you’ve got the contract. Don’t forget to include all the submissions, rejections, and time spent on this phase.

Yes, you have to be patient. But, again, you pay nothing. And, you have the clout of a traditional publisher behind you.

Time Frame for Self-Publishing Services

I think this can be anywhere from a two-weeks to four months, or so. The four+ months would be if children’s illustrations were involved.

It is quick!

Quality of Traditionally Published Books

I’ve self-published and I’ve traditionally published. And, I’ve read many, many, many books in my niche. ‘Real’ traditionally published books are usually of a much higher quality.

This goes from the cover illustration to the interior illustrations, to the editing, to the formatting, and so on.

A big reason for this is the quality control that goes into a book being published with a traditional publisher. The illustrators and editors are professionals and do quality work.

Quality of Self-Publishing Services

While you can have the same services done through self-publishing, you’ll pay for each of the services offered. The down-side is often the writers, editors, and illustrators are less than qualified or professional.

This is just the way it goes. The service needs to keep its costs down.

Which Is Better?

This question is a personal one.

It could be you’ve tried to get a traditional publishing contract, but it just didn’t work out. This may not mean your book isn’t good, it means the publishing industry in overwhelmed with books.

It could be you have the ‘I want it now’ publishing syndrome. The thought of having to wait even a year to get your book published is more than you can bear.

I personally think if you have the time, try traditional publishing first. Even if you’re impatient, give it six month. You just never know.

If you feel self-publishing is the way to go for you, GO for it.

While there are lots of less-than-professional services out there, there are also some good ones. You’ll have to do your homework. Research services. Review some of their books.

No matter what publishing path you take, you want quality published book. You want a marketable and saleable book.

You want a book you’ll be proud to be the author of.

What are your thoughts on traditionally publishing and self-publishing?

Sources:
Traditional Publishing Royalties
Should You Pay to Publish

Children's ghostwriterWhether you need rewriting or ghostwriting, let me take a look at your story. Just send me an email at: kcioffiventrice@gmail.com. Please put “Children’s Writing” in the Subject box.

Or, give me a call at 347—834—6700

Let’s get your book in publishable shape today!

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Nov 06

Traditional Publishing and the Author Platform – Be Realistic

Traditional Publishing and Book MarketingBest sellers happen to unknown authors. Getting on the New York Times Best Seller list happens. Breakout books happen to new authors.

But . . .

Yes, of course, there’s a ‘but.’ Statistically speaking, about 80% or more of all books don’t succeed.

Every new author needs to enter the publishing arena with open eyes. She needs to be realistic as to what’s required of her and what her chances are.

So, how do you help increase your chances of getting your book to succeed? How do you create a successful writing career, even if you don’t have a breakout book?

3 of the Most Important Tips to Effective Author Platform Building and Book Marketing

Whether you landed a book contract or not (if you’re self-publishing these three tips are just as important, if not more so):

1. You absolutely need an author website. And, it needs to be optimized.

Optimization means having the right domain name, the right website title and subtitle, using keywords, optimizing your blog posts, creating the ‘right’ web pages, using optimized images, and so on.

Another key optimization trick is to keep your website simple: easy to read, easy to navigate, and uncluttered.

If you want to learn how to create an optimized website, or if you already have one but need to optimize it, you should check out this e-class through WOW! Women on Writing:

Create Your WordPress Website Today
No code, no technical stuff, no fuss

You can get your website up and running in one day or take five days. It’s got one-on-one with the instructor and video training.

2. You need an understanding of how to market you book.

According to the February 2013 issue of The Writer, “The slam-dunk team” article explains, “Publishing houses want a business partner, someone who’s going to work hard from the get-go, tirelessly promoting, working connections, and never saying no to an opportunity.”

Do you know how to blog effectively? Do you know about creating a subscriber list and using email marketing for more sales? Do you know how to work social media marketing to increase website traffic, boost authority, and boost sales?

These marketing strategies are all part of an optimized author/writer platform – they’re considered inbound marketing. While it’s all must-know-stuff, it can be easy to do.

There are lots of online opportunities to learn these skills. One super-effective and super-reasonable tool is this 4-week e-class through WOW! Women on Writing:
Give Your Author/Writer Business a Boost with Inbound Marketing

3. Put your website and new found knowledge to work.

It’s true there is much involved in building your platform and book marketing, but once you get the hang of it, it will become second-nature. Think of it like a puzzle. You have to put the pieces together before you get the results you want.

Have an optimized author website; create an Amazon Author Page; get book reviews; blog your way to traffic; use email marketing to promote new releases; and use social media marketing to widen your marketing reach.

Give your publisher what she wants: A book marketing savvy author.

4. This is a bonus tip:

According to just about all expert book marketers, including Chuck Sambuchino and Jane Friedman, you need to have all your marketing strategies in place before you even start submitting to book publishers or literary agents.

So, if you’re writing a book or you’re in the submissions process, be sure to get your author platform and book marketing strategies in place.

Be able to tell a publisher or agent that, YES – you can help market your book.

MORE ON WRITING FOR CHILDREN

Writing for Children – 4 Simple Tips
The Outline Method of Writing (Are You an Outliner?)
The Book Summary – Five Must-Know Components

Sep 18

Writing – 6 Essential Steps to Publication

Writing tips to get publishedThere are a number of articles and posts discussing whether it’s important to have a degree in writing in order to be successful in your writing career. The articles that I’ve read all agree that it is not necessary. But, there are at least 6 essential steps you will need to take to reach the golden ring of publication.

1.  Learn the craft of writing

While it’s not essential to have a degree in writing, it is essential that you learn the craft.

You can obtain this knowledge through a number of avenues, such as:

a.    Become a part of a coaching program or club. Just make sure the instructor or coach has the necessary credentials to teach or guide.
b.    Research blogs and sites that offer instructional articles on the genre you are writing in. You can also find articles through the article directories.
c.    Attend writing conferences. Even if you can’t go in person, or can’t afford to go, there are a number of free online conferences that offer great workshops, networking, and even pitches to publishers. One such conference is the Muse Online Writers Conference.
d.    Join a critique group that has new and experienced writers. Critique groups are a great way to learn the ropes. The experienced writers will provide a kind of one-on-one tutoring. Through the critiques you receive you’ll begin to notice your common errors and how to correct them. Through the critiques you give, you’ll be able to pick up on errors much quicker. All this will help you to hone your craft and become a confident writer.
e.    Read books about writing, self-editing, and books in the genre you are writing. Study these books.

2. Write and keep writing

Remember the old expression, ‘practice makes perfect.’ It’s important to make time to write every week, whether it’s daily or specific days, or even if you have to squeeze it into your schedule. The more you write, the more comfortable you will feel about writing.

3. Read your work, proofread your work, self-edit your work, revise your work…repeat

This is where you apply the information you’ve reaped from Step 1. After you think it’s ‘really’ good, submit it to your critique group. Then repeat Step 3. When you think it’s perfect you’re ready for Step 4.

4. Submit your work

In this step you can take two paths:

a.    Submit your work to an experienced editor. This is the path almost all writers will advise you to take. The editor is trained to spot things that you and you’re critique group will not. Yes, it will be an expense, but there are some reasonable and experienced editors out there that you can take advantage of.
b.    If you cannot afford an editor, be sure to carefully read a book about self-editing, print your manuscript out and go over it with a fine tooth comb. When you feel confident that it’s as good as you can get it, start submitting it to publishing companies and/or agents.

5. Read publishers’ guidelines carefully

Along with reading them carefully, you need to follow them carefully. Publishers have more submissions than they can handle, if your submission doesn’t meet their guidelines it would be highly unlikely it will avoid the trash pile.

6. Persevere

It’s not necessarily the best writer who gets published and has a successful writing career…it’s the writer who perseveres. Writing can be a long and arduous road and is usually filled with a great deal of rejection. But, if you work toward your goal, learn your craft, and keep moving forward, you have what it takes to become published.

MORE ON WRITING FOR CHILDREN

Why Hiring a Ghostwriter for Your Children’s Book is a Good Idea
Writing to Get Published – 5 Power Tips
Writing for Children – Character Believability and Conflict

Need Help With Your Story

Let me take a look at it. I’m a working children’s ghostwriter, rewriter, and editor. I can turn you story into a publishable and saleable book.

Shoot me an email at: kcioffiventrice@gmail.com (please put Children’s Writing Help in the Subject line). Or, you can give me a call at 834—347—6700