Nov 06

Traditional Publishing and the Author Platform – Be Realistic

Traditional Publishing and Book MarketingBest sellers happen to unknown authors. Getting on the New York Times Best Seller list happens. Breakout books happen to new authors.

But . . .

Yes, of course, there’s a ‘but.’ Statistically speaking, about 80% or more of all books don’t succeed.

Every new author needs to enter the publishing arena with open eyes. She needs to be realistic as to what’s required of her and what her chances are.

So, how do you help increase your chances of getting your book to succeed? How do you create a successful writing career, even if you don’t have a breakout book?

3 of the Most Important Tips to Effective Author Platform Building and Book Marketing

Whether you landed a book contract or not (if you’re self-publishing these three tips are just as important, if not more so):

1. You absolutely need an author website. And, it needs to be optimized.

Optimization means having the right domain name, the right website title and subtitle, using keywords, optimizing your blog posts, creating the ‘right’ web pages, using optimized images, and so on.

Another key optimization trick is to keep your website simple: easy to read, easy to navigate, and uncluttered.

If you want to learn how to create an optimized website, or if you already have one but need to optimize it, you should check out this e-class through WOW! Women on Writing:

Create Your WordPress Website Today
No code, no technical stuff, no fuss

You can get your website up and running in one day or take five days. It’s got one-on-one with the instructor and video training.

2. You need an understanding of how to market you book.

According to the February 2013 issue of The Writer, “The slam-dunk team” article explains, “Publishing houses want a business partner, someone who’s going to work hard from the get-go, tirelessly promoting, working connections, and never saying no to an opportunity.”

Do you know how to blog effectively? Do you know about creating a subscriber list and using email marketing for more sales? Do you know how to work social media marketing to increase website traffic, boost authority, and boost sales?

These marketing strategies are all part of an optimized author/writer platform – they’re considered inbound marketing. While it’s all must-know-stuff, it can be easy to do.

There are lots of online opportunities to learn these skills. One super-effective and super-reasonable tool is this 4-week e-class through WOW! Women on Writing:
Give Your Author/Writer Business a Boost with Inbound Marketing

3. Put your website and new found knowledge to work.

It’s true there is much involved in building your platform and book marketing, but once you get the hang of it, it will become second-nature. Think of it like a puzzle. You have to put the pieces together before you get the results you want.

Have an optimized author website; create an Amazon Author Page; get book reviews; blog your way to traffic; use email marketing to promote new releases; and use social media marketing to widen your marketing reach.

Give your publisher what she wants: A book marketing savvy author.

4. This is a bonus tip:

According to just about all expert book marketers, including Chuck Sambuchino and Jane Friedman, you need to have all your marketing strategies in place before you even start submitting to book publishers or literary agents.

So, if you’re writing a book or you’re in the submissions process, be sure to get your author platform and book marketing strategies in place.

Be able to tell a publisher or agent that, YES – you can help market your book.

MORE ON WRITING FOR CHILDREN

Writing for Children – 4 Simple Tips
The Outline Method of Writing (Are You an Outliner?)
The Book Summary – Five Must-Know Components

Sep 18

Writing – 6 Essential Steps to Publication

Writing tips to get publishedThere are a number of articles and posts discussing whether it’s important to have a degree in writing in order to be successful in your writing career. The articles that I’ve read all agree that it is not necessary. But, there are at least 6 essential steps you will need to take to reach the golden ring of publication.

1.  Learn the craft of writing

While it’s not essential to have a degree in writing, it is essential that you learn the craft.

You can obtain this knowledge through a number of avenues, such as:

a.    Become a part of a coaching program or club. Just make sure the instructor or coach has the necessary credentials to teach or guide.
b.    Research blogs and sites that offer instructional articles on the genre you are writing in. You can also find articles through the article directories.
c.    Attend writing conferences. Even if you can’t go in person, or can’t afford to go, there are a number of free online conferences that offer great workshops, networking, and even pitches to publishers. One such conference is the Muse Online Writers Conference.
d.    Join a critique group that has new and experienced writers. Critique groups are a great way to learn the ropes. The experienced writers will provide a kind of one-on-one tutoring. Through the critiques you receive you’ll begin to notice your common errors and how to correct them. Through the critiques you give, you’ll be able to pick up on errors much quicker. All this will help you to hone your craft and become a confident writer.
e.    Read books about writing, self-editing, and books in the genre you are writing. Study these books.

2. Write and keep writing

Remember the old expression, ‘practice makes perfect.’ It’s important to make time to write every week, whether it’s daily or specific days, or even if you have to squeeze it into your schedule. The more you write, the more comfortable you will feel about writing.

3. Read your work, proofread your work, self-edit your work, revise your work…repeat

This is where you apply the information you’ve reaped from Step 1. After you think it’s ‘really’ good, submit it to your critique group. Then repeat Step 3. When you think it’s perfect you’re ready for Step 4.

4. Submit your work

In this step you can take two paths:

a.    Submit your work to an experienced editor. This is the path almost all writers will advise you to take. The editor is trained to spot things that you and you’re critique group will not. Yes, it will be an expense, but there are some reasonable and experienced editors out there that you can take advantage of.
b.    If you cannot afford an editor, be sure to carefully read a book about self-editing, print your manuscript out and go over it with a fine tooth comb. When you feel confident that it’s as good as you can get it, start submitting it to publishing companies and/or agents.

5. Read publishers’ guidelines carefully

Along with reading them carefully, you need to follow them carefully. Publishers have more submissions than they can handle, if your submission doesn’t meet their guidelines it would be highly unlikely it will avoid the trash pile.

6. Persevere

It’s not necessarily the best writer who gets published and has a successful writing career…it’s the writer who perseveres. Writing can be a long and arduous road and is usually filled with a great deal of rejection. But, if you work toward your goal, learn your craft, and keep moving forward, you have what it takes to become published.

MORE ON WRITING FOR CHILDREN

Why Hiring a Ghostwriter for Your Children’s Book is a Good Idea
Writing to Get Published – 5 Power Tips
Writing for Children – Character Believability and Conflict

Need Help With Your Story

Let me take a look at it. I’m a working children’s ghostwriter, rewriter, and editor. I can turn you story into a publishable and saleable book.

Shoot me an email at: kcioffiventrice@gmail.com (please put Children’s Writing Help in the Subject line). Or, you can give me a call at 834—347—6700